Location Based SEO

What is location based SEO?

Do you want to rank your local business in Google, Bing, Apple Maps, and other local search engines? Location based SEO is the practice of optimising your website so its appears high up in google search results for an specific area or areas. This is great if you have a business, for example a electrician who only wants to work with a 10 mile radius of where he lives. Someone might search for “Electrician in Hereford” and their website would appear in Google. There are a number of ways to do this, content is king as Google likes to say, so its very important that you have the right content on your website with the appropriate keywords.

Taking advantage of your footer on your website by adding your office address, this is an important SEO signal to search engines. Adding case studies that include the type of work you do and where the work is located is a tried and tested way of improving your SEO for an location.

Signing up for an “Google my business” account, this is a free tool that puts your website on Google maps, it also lets you add other important information like opening times, photos, as well as allowing your clients to add reviews that will improve for SEO. Bing and Apple also both have similiar toos that allow you to add your business to their maps, so its paramount that you used these tools too.

These are just a few tips and tricks that will help your "local SEO", there is a whole host of ways that you can improve your rankings in search engines for an location or multiple locations. Get in touch if you need our help or assistance

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